Enterprise Product Design | SAP
Enterprise product design across emerging technologies (ML, AR, blockchain, IoT) and operational systems for clients including Handelsbanken, Delta Airlines, Rolls Royce, and Reckitt Benckiser
Enterprise Product Design | SAP (2016-2020)
Platform & Innovations Team
Designed operational systems and emerging technology applications across enterprise clients in finance, pharma, mobility, logistics, aviation, and industrial sectors. Led research, requirements scoping, and initial design for global distributed team of 12 designers.
Representative Projects
Financial Services - Blockchain Certificate Trading
Handelsbanken
Distributed ledger technology for interest certificate marketplace. Designed transaction visualization, participant dashboards, and blockchain data transparency interfaces.
Tech: Hyperledger, enterprise blockchain (pre-crypto hype) Domain: Financial instruments, regulatory compliance
Urban Mobility - ML Demand Prediction
Bike-Share Feasibility Analysis
ML-powered demand prediction for station-based and stationless bike-share systems. Designed interactive 3D geospatial visualization using MapboxGL to explore demand patterns across city zones.
Tech: Machine learning, MapboxGL, 3D data visualization Collaborators: Data scientists, product managers My Role: Concept development, UI rendering, geo-interaction design
Industrial Risk Management
ML Risk Assessment Platform
Risk profiling system using ML and digitized assessment documents for industrial premises. Designed document management, risk visualization, and decision support interfaces.
Tech: Machine learning, document processing Domain: Industrial insurance, risk assessment
Pharmaceutical Sales Platform
Reckitt Benckiser
Sales and promotional platform for pharmaceutical orders to pharmacists across Russia. Designed and implemented storefront interface with customized AngularJS components, integrating gamification mechanics to drive platform engagement. Tech: AngularJS, custom component development Domain: Pharmaceutical sales, promotional campaigns My Role: Product design + front-end implementation
Additional Client Work
Aviation - Delta Airlines
- 3D weight distribution visualization for aircraft loading
- Operational decision support for ground crews
Aerospace - Rolls Royce
- AR-assisted maintenance for Trent 900 engines
- Digitized work orders for strip-down/reassembly procedures
- Future vision prototypes for AR industrial maintenance
Oil & Gas
- Vessel planning applications
- Nordic market focus
Emerging Technology Showcase
- AR retail use-cases for expos
- Fiori for iOS SDK demonstration assets
- IoT sensor systems for logistics
Team & Platform Work
Design Leadership
- Led global distributed team of 12 UX designers
- Streamlined design workflows and sprint processes
- Evangelized open-source frameworks (Vue, React)
Platform Innovation
- Collaborated on presentation layer separation initiatives
- Helped port acquired products to SAP Fiori design system
- Worked with SAP Labs on emerging capabilities
Predictive Analytics
- Worked with product management on ML integration
- Internalized principle: "We don't design out the human"
Approach
My work focused on translating complex operational requirements into clear, usable interfaces across domains I knew nothing about initially.
The pattern: Research deeply. Scope tightly. Design for the humans doing the work.
Each project required:
- Understanding unfamiliar business domains quickly
- Collaborating with domain experts, data scientists, engineers
- Designing for operational clarity under real-world constraints
- Handing off to distributed teams for implementation
This was enterprise product design at scale - multiple parallel projects, sprint-based delivery, cross-functional collaboration, emerging technology integration.
Note on Case Studies
Due to enterprise NDAs and the nature of sprint-based delivery across multiple simultaneous projects, detailed case studies are limited. The images shown represent production work; comprehensive documentation available on request where agreements permit.